FORMS OF RETAIL IN CONTEMPORARY CITY

BEYOND THE ECONOMY

Abstract

The guiding idea of this text is the necessity to build a critical thinking on the topic of commerce and consumption in the context of geography, social science that must not be restricted to the location of social objects in space. This short article was composed of three parts, each of which is complemented by the following. In the first one we try to evidence that commercial forms are much more than a location in the urban space, but are also designed and made possible by techniques that differ temporally and spatially. Social forms are produced through social relations and they (re)produce social relations. Thus political actors arise in the scenario.In the second part, we try to remember the financial and spatial concentration that occurs from the presence of the supermarket way in Brazil; such concentration continues to expand with the emergence of shopping malls and franchises. In the third part, we point out that there is a movement of transformation that is internal to the shape (whatever it is), and refers to it as a whole, including its structure and function. The place changes with new technologies that make almost everything simultaneous, allowing us to conclude that the spatial condition is another, even being in the form of a public market. Finally we note that the reproduction of the contemporary society proves to be critical because it is mediated by commodity and reaches the structuring of the subject. A new space/time articulation is therefore an essential part of the new condition of urban life understanding.