Media social and corporate between practices and discourses

youth workers and fast food

Abstract

This article seeks to discuss issues related to the process of internal corporate communication of fast foods, both among their juvenile workers through social networks, as in the strategies promoted by companies to motivate their employees on the hierarchy and low wages. Analyzed part of this complex language corporate media using as historiographical sources sites, business magazines, folders of incentive programs and competition. This reading enabled us to understand a little more, how are engendered labor relations in these restaurants. It is important to note that this model of rationalization of fast foods is transnational, serving us an example of heuristic mundialization of capitalism at the present time.

Keywords: media Corporate and Social, juvenile workers, fast foods.