Sustainability-oriented innovation from the perspective of dynamic capabilities: a study on projects of a company that operates in the energy industry

Abstract

This study aims to develop a framework that integrates Dynamic Capabilities (CD) from its micro-foundations with the Sustainability-Oriented Innovation (SOI) activities of operational optimization (OO), organizational transformation (OT), and systems building (SB), refining it through a case study. The empirical research was developed through a case study of four projects of a company operating in the Brazilian electricity sector. The data collection instruments adopted were semi-structured interviews and document analysis. As a result, the micro-foundations that most strongly influence SOI activities are detection (partnership with stakeholders, allocating resources and investments, and building trust) identified in all projects. Those with a weak influence include value chain analysis (seizure), sustainable impact, and generation of new knowledge (reconfiguration), especially in OO activities. From the refinement of the framework, it was possible to present ten propositions (one sensing, six seizing, and three reconfiguration), providing practical insights and areas for future investigation. The research also guides project managers on how micro-foundations influence innovation activities toward an ESG (Environmental, Social, and Governance) culture. Furthermore, the framework can be used as a management tool to guide decision-making regarding the organization's future projects, targeting sustainability.